Media Markt presents: experience 2.0 - RetailDetail EU
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The store as an amusement park: an elaborate experience strategy is how Media Markt will counter its online competitors. The new pilot stores in Wilrijk and Eindhoven give shoppers an overview of all the latest electronic gadgets.
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MediaMarktSaturn continues further development of store portfolio: First store in Xpress format in Germany and upgrade of Core format in Italy
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